Peter Jenner em entrevista ao Register – Big labels are f*cked, and DRM is dead

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Few people know the music industry better than Peter Jenner. Pink Floyd’s first manager, who subsequently managed Syd Barrett’s solo career, Jenner has also looked after T.Rex, The Clash, Ian Dury, Disposable Heroes and Billy Bragg – who he manages today. He’s also secretary general of the International Music Managers Forum.

A ideia de taxar o consumo de música não é o caminho que eu vejo.

Via Slashdot

Acho que o comentário seguinte no /. coloca bem as coisas:

Whether music labels, musicians, Peter Jenner, you or I like it or not, there’s a fundamental problem that everybody seems to understand: as long as lossless copies of music (or movies or photos for that matter) can be made, paying for music is dead.

What I mean is: before computers became widely available, people had the option of sharing bootleg analog copies of something (which was prone to sound degradation during copy, and media aging) or buying a legit copy of the medium with the best possible song. That is, people who wanted good quality music bought the “officially sanctionned” medium it was imprinted on. Now that everybody can copy a file a million times without any quality loss other than the one possibly introduced during sampling, who’s to stop people from copying things for free? only two thing: people’s sense of morality (“I don’t want to steal from artists”) and people’s fear of the law (“I don’t want to be caught with illegal copies on my hard disk”). That’s hardly the basis of a healthy business model.

The one-music==one-media confusion that is the basis of the **AA’s business model is dead. In reality, record companies sell plastic disks, not music, and people don’t need plastic disks anymore, so record companies are now obsolete. If they want to stay alive with their obsolete business model, they have to:

– appeal to people’s morality: not likely to generate revenues long-term
– DRM-protect their music: easily circumvented as shown numerous times
– DRM-protect hardware: easily circumvented regardless of the hardware, simply by playing and re-recording the music
– push for harder copyright laws: circumvented by the sheer mass of file-sharers, which effectively means that an individual file-sharer has a next-to-null chance of getting caught

*or*… they could disappear and music bands could turn back into what they once were: live performers, who were paid to play music on a stage.

So in short: Peter Jenner is wrong. Nobody will turn to X, Y or Z licensing scheme. Eventually, people will share music for free, simply because that is the logical technical and legal way it must be, and they will pay musicians directly to give them what no amount of digital files can give them: live performances.

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Ah e tal, qualquer diferença entre isto e a realidade não é pura coincidência.

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